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i am the founder and designer of belabela…

born to parents of indian descent but raised in the west i yearned to know more about the india from which my family came; so, in the fall of 2000 i left my family, friends, and legal career to live, work and travel in india for six months in the hopes of discovering my roots…

while there, i became fascinated with the art of mehndi (henna) learning how to mix the paste, and then create and apply the designs to the hands and feet of my family and the new friends i made while living in india…

after returning to america, however, my life here left little time for mehndi (henna) until late one night, when i put pen to paper, and drew my first belatee design–a design inspired by my east-indian roots, love for henna, and growing up in the west…

that design led to the creation and formation of belabela.

in late 2010, kathi castle joined belabela encouraging me to launch my art and soulful fashion nationally; kathi castle, a former engineer, came to belabela after successfully founding and operating her own traveling fitness boutique, castle fitnesswear, for approximately 10 years…

with kathi’s help, i launched belabela at our first national trade show in san francisco, california…

kathi’s unique experience as a small business owner as well as her commitment to finding quality, high fashion active clothing combined with my artistic vision and fashion style has helped grow belabela one belatee at a time…

our soulful fashion combining my original, hand drawn designs with the stories they tell can now be found throughout north america and beyond…

thank you for letting me share my art and stories with you….

with gratitude,

bela